About Us
Sugar NLP Ltd is an established training partnership between Neal Anderson and Ben Dowman. We are highly skilled and accredited trainers who offer two perspectives on NLP and two styles of facilitation. Together, Neal and Ben bring to the training an unrivalled depth of knowledge, diverse experience and shared values.
What we offer
We provide a range of training solutions to develop people and help them achieve success in their chosen field. Our NLP based training will provide you with a truly unique, varied and fulfilling experience. You will learn lots of interesting tools and techniques that can be used in your day to day life
Who are we?
We have over 25 years of training experience between us and have both trained with the co-creators of NLP, Richard Bandler and John Grinder, as well as leading NLP master trainers including Dr Wyatt Woodsmall (the trainers trainer for Tony Robbins and Tad James), Steven Gilligan (often described as Milton Erickson’s protégé), John Overdurf & Julie Silverthorn (acknowledged NLP experts in coaching the unconscious mind) and Dr Susi Strang (creator of Memory Re-Solution and leading trainer of NLP Psychotherapists).
Neal Anderson has over 17 years experience leading
individuals and teams through the pleasurable process of change. He works as trainer, mentor and coach with schools, leading charities, management teams and development trainers. Neal has a Masters degree in Management and is a skilled NLP Trainer, Coaching and Business NLP Trainer (INLPTA) as well as
Qualified Teacher (QTLS) and UKCP Registered Psychotherapist. With a broad experience including Mechanical Engineering, Outdoor Centre Director and Project Consultant, he
is passionate about helping people reveal their inner
potential. Neal is a passionate writer and published "The
Fulfilling Goals Workbook" in 2009 and the very
successful "The
NLP Coach Companion" in 2011. Life at home is never
dull and tales of adventure at home and in the
mountains with his wife, 2 year old son
and Tryfan the dog often feature as a source of humor
and metaphor in the training.
Ben Dowman is a highly skilled and very experienced trainer, facilitator and coach. He has degrees in Psychology and Mathematics, is a qualified and experienced teacher and a qualified Mountain Instructor. Previously he has worked with a leading UK youth charity developing young people and currently works with national and international organisations developing workplace teams and leaders as a corporate consultant. Ben is a Certified NLP and Hypnosis Trainer (INHNLP and ABNLP), Master Practitioner of NLP, Humanistic NLP Coach, Advanced Life Coach and Master Hypnotherapist. Ben’s interests include meditation, cycling, rock climbing, improvisation and amateur dramatics. In 2011 he performed at the Edinburgh Fringe Festival and also performs with the Fairly Famous Family street theatre company. In 2010 he was chosen to be National Geographic’s Adventure Ambassador.
Our Philosophy
Be who you are
Be yourself. We believe celebrating your strengths,
your skills and self acceptance are essential steps in any growth. You have all the resources you need to recognise
and apply your potential in any area you choose.
We can’t not change
The world we live in is changing, we are constantly changing as our bodies grow, and we can change how we feel and think. Change is about us and within us. The question is not “can you change?”, it is “are you changing in the ways that you want to?”
Whatever you believe, you’ll be right
We like proving ourselves right. From a very early age we learn to filter our experiences so we get the feelings, and results we desire. Whatever you focus on you tend to get more of and whatever you believe, you will prove yourself right.
Whatever you think you are always (and in all ways) more than that
In any moment, our thoughts are only the tip of an iceberg of unconscious knowledge, experience, memories and understanding. Quite literally, whatever you think, you are always (and in all ways) more than that.
The Institute for Applying NLP
We founded The Institute for Applying NLP to uphold the use and application of NLP to real life situations. Concerned that certain aspects of NLP were becoming too theoretical or detached from reality the Institute for Applying NLP is about using NLP to make a difference in the world in which you live and work.
Accreditation
We represent the leading NLP certifying bodies worldwide and are committed to upholding NLP as an ethical and practical approach to communication, change and achieving goals.
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INLPTA Certified Training |
ABNLP Certified Trainer |
INHNLP Certified Training |
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ANLP Accredited Trainer |
GHSC Validated Training |
IOL Organisational Member |
Next Steps
Learn more about what it is like to attend our courses by vising our FAQ’s
Our Approach
Passionate about People
We value uniqueness. We care about your individual learning outcomes.
Real World Applications
We provide practical training which empowers you to make a difference immediately.
Engaging, Active Learning
We make learning enjoyable, entertaining and purposeful.
Fresh, Unique Content
Our courses combine fascinating theory and powerful demonstrations. Solutions brought to life.
Mint Cake and Mountains
Learning environment is important. Slow down, focus your mind and be inspired by Kendal and the Lake District.
What People Say
The material and techniques were just right and we had time to practise what we learned."
"Personally it has helped me consider a lot of issues for myself from a different perspective that has helped me move on at work."
"I've got loads of tools, heightened awareness of the subtleties of communication, desire to practise and learn more, awareness of just how powerful mastering the techniques can be."