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About Sugar NLP

Sugar NLP is all about training with a passion and commitment to help you develop real excellence in NLP skills and techniques.

  • Learning is sequenced in a logical way with opportunities to explore the many possibilities and practical applications.
        
  • Training days will have a mixture of entertaining delivery, practice and application so that you understand each technique and apply them in your work, life and relationships.
      
  • Our courses focus on coaching, therapeutic and training applications of NLP and are designed specifically for those who work directly with people

Sugar NLP is an established training partnership between Neal Anderson and Ben Dowman. We have over 25 years of experience between us and have trained with the creators of NLP Richard Bandler and John Grinder as well as leading NLP master trainers including Dr Wyatt Woodsmall (the trainers trainer for Tony Robbins and Tad James), John Overdurf & Julie Silverthorn (acknowledged NLP experts in coaching the unconscious), Dr Suzi Strang (Creator of Memory Re-Solution and leading Trainer of NLP Psychotherapists) and Steven Gilligan (often described as Milton Erickson’s protégé).


Sugar NLP Trainer Neal AndersonNeal Anderson has over 17 years experience leading teams through organisational change and working with young people. He works as trainer, mentor and coach with schools, leading charities, management teams and development trainers. Neal has a Masters degree in Management and is a skilled NLP Trainer and Business NLP Trainer (INLPTA) as well as Master Life Coach, Indirect Hypnosis, Success Intelligence and MBTI Practitioner. With a broad experience including Mechanical Engineering, Outdoor Centre Director and Project Consultant, he now focuses his energy to bring about positive change for individuals and groups through 1:1 coaching and facilitation. He is currently a Diploma in Neuro Linguistic Psychotherapy Student. Inspired by the founders of NLP and The Happiness Project, Neal has a passion for training and works in Cumbria and throughout the country.

Ben DowmanBen Dowman has degrees in Psychology and Mathematics and is a qualified and experienced teacher.  He has worked with national and international organisations developing workplace teams and is a corporate consultant. He also works with a leading UK youth charity developing young people.  Ben is a Certified NLP and Hypnosis Trainer (INHNLP and ABNLP), Master Practitioner of NLP, Humanistic NLP Coach, Advanced Life Coach and Master Hypnotherapist. Ben is a very good amateur magician, entertaining people in his lively and delightful style with amazing feats and tricks and he brings a wonderful air of playfulness and intrigue along with his extensive knowledge and skill of using NLP.


Sugar NLP - Philosophy

Our Sugar NLP approach has been inspired by many NLP developers and trainers, most notably Richard Bandler, John Grinder, John Overdurf*, Julie Silverthorn* and Wyatt Woodsmall. Our core philosophy is...

Be who you are

If you are not you, who will be?  In any one moment all you can be, and all you are, is you. Your perfect and not so perfect curious, playful, learning, free spirited qualities are all part of you and are every bit as essential as the loving, compassionate, reliable, fun and the many, many other parts. Be yourself and be congruent in all you do.

In common with many western and eastern philosophies, we believe true self acceptance is an essential step in `any growth. By being who you are you have all the resources you need inside you to recognise your beautiful, wonderful unconditioned self.

Whatever you think you are always (and in all ways) more than that*

How can we ever know what we are capable of? As life continues our memories grow, whether we plan on it or not. The unconscious mind is the storehouse of our memories and has an estimated processing capacity of upwards from 2.3 million bits of information per second. Our conscious mind can cope with about 5-9 chunks of information at any one time.

In any moment, our thoughts are only the tip of an iceberg of unconscious knowledge and wisdom and whatever we are thinking, there is usually more to it. Your unconscious mind is always up to something big, and who knows what it has in store for you?  Quite literally, whatever you think, you are always (and in all ways) more than that.

We can’t not change

At a micro-biological level the cells of the body regenerate and change on a constant basis. Scientists estimate that every 12 months we have a completely new cell structure to the one 12 months previously. All we are is change and one thing we can be sure of in the world is change.

Change is about us and within us and we are biologically caught up in it. You could consider time as just a measure of change; we cannot stop it but you can direct it. For us all, it is not a case of can I change, it is about “how can I make sure I’m changing in ways that are helpful to my life?”

Whatever you believe, you’ll be right

From the moment we are born, and probably even earlier, our experience of the world is mapped out by what we see, hear, feel, touch, taste and smell. We begin to learn and how to walk by trial and error, and what we believe and value by the experiences we have. At a very early age we learn to filter our experiences so we get the feelings we desire. We especially like proving ourselves right.

The world therefore becomes a mirror for thoughts actions and deeds. It reflects back your expectations perfectly, whether you have the attitude of an optimist or a pessimist. You choose your life and the world will accommodate it, in all the rich detail you imagine. What you focus on you get more of and whatever you believe, you will prove yourself right.

Neal Anderson & Ben Dowman
Kendal, United Kingdom. 2008


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"Inspirational, supportive, passionate. Both Ben and Neal are excellent trainers with very complementary styles. Thank you both for giving your all and more. Your passion and enthusiasm for what you do are your best marketing tool !"


"Both excellent, your different styles complemented the delivery of the programme so profoundly. Well Done!"


"Inspirational and complement each other very well"


"Ben. Energetic, connected, caring, challenging, confident Neal. Fun, insightful, energetic, thought provoking, supportive"


"Ben. Very balanced presenter, engages well with audience. Great fun. Great Coach. Neals' enthusiasm and knowledge for the subject shines through. Also, it is clear he is very ethical in his practice. Great Coach"


"Ben. Loved your enthusiasm. Well read and totally knew your stuff. Enlists confidence. Really enjoyed being on the receiving end of your training - inspiring! Thank you Neal. Really loved your different approach and style. Had total confidence in you and enjoyed learning from you. You make a great team. A star!"


"Liked the fact that both so different but their styles so complementary. Ben. Love your enthusiasm and encouragement. Thank you for coaching which has changed the way I think and feel in a powerful way. Neal. Thank you for your thoughtful support and your presence which is compelling. Loved your stories about your life and family and insights into your learning process"